Emotional Intelligence towards Customer Relationship Marketing: The Case of Retail Banking in Lebanon

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Contemporary Consumerism
EditorsHans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
PublisherIGI Global
Chapter14
Pages263-285
Number of pages361
Edition2
ISBN (Print)9781522582700
Publication statusPublished - 2020

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