| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Contemporary Consumerism |
| Editors | Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| Publisher | IGI Global |
| Chapter | 14 |
| Pages | 263-285 |
| Number of pages | 361 |
| Edition | 2 |
| ISBN (Print) | 9781522582700 |
| Publication status | Published - 2020 |
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