TY - CHAP
T1 - Engineering the Metaverse for Innovating the Electronic Business
T2 - A Socio-technological Perspective
AU - Festa, Giuseppe
AU - Melanthiou, Yioula
AU - Meriano, Pina
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2022
Y1 - 2022
N2 - The metaverse is a hybrid world, mixing real, augmented, and virtual spaces, in which people (as users) can be represented in a three-dimensional way, with an avatar, activating services, interacting with other users/avatars, and exploiting/exploring innovative experiences. The difference with other virtual reality worlds as known so far is essentially the feeling of living spaces with other avatars, with almost infinite possible applications, through immersive access, emersive configurations, and continuous interactions among real, augmented, and virtual dimensions. Several companies have been trying to explore the metaverse for their business, and naturally, Facebook/Meta most of all. This study proposes an analysis about definition, conceptualisation, and activation, from a socio-technological point of view, of the metaverse, providing a SWOT analysis for its evaluation in a business perspective.
AB - The metaverse is a hybrid world, mixing real, augmented, and virtual spaces, in which people (as users) can be represented in a three-dimensional way, with an avatar, activating services, interacting with other users/avatars, and exploiting/exploring innovative experiences. The difference with other virtual reality worlds as known so far is essentially the feeling of living spaces with other avatars, with almost infinite possible applications, through immersive access, emersive configurations, and continuous interactions among real, augmented, and virtual dimensions. Several companies have been trying to explore the metaverse for their business, and naturally, Facebook/Meta most of all. This study proposes an analysis about definition, conceptualisation, and activation, from a socio-technological point of view, of the metaverse, providing a SWOT analysis for its evaluation in a business perspective.
UR - http://www.scopus.com/inward/record.url?scp=85144369423&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-07765-4_4
DO - 10.1007/978-3-031-07765-4_4
M3 - Chapter
AN - SCOPUS:85144369423
T3 - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
SP - 65
EP - 86
BT - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -