Entrepreneur proactiveness and customer value:: The mediating role of innovation and market orientation

Entrepreneur proactiveness and customer value: The mediating role of innovation and market orientation

Rudiger Hans Kaufmann, Ehsan Malik, Shahbaz Shabbir

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	189-205
Journal	World Review of Entrepreneurship, Management and Sustainable Development
Volume	6
Issue number	3
Publication status	Published - 2010

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author = "Kaufmann, {Rudiger Hans} and Ehsan Malik and Shahbaz Shabbir",

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AU - Kaufmann, Rudiger Hans

AU - Malik, Ehsan

AU - Shabbir, Shahbaz

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JO - World Review of Entrepreneurship, Management and Sustainable Development

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