Entrepreneur proactiveness and customer value:: The mediating role of innovation and market orientation

Entrepreneur proactiveness and customer value: The mediating role of innovation and market orientation

Rudiger Hans Kaufmann, Ehsan Malik, Shahbaz Shabbir

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	189-205
Journal	World Review of Entrepreneurship, Management and Sustainable Development
Volume	6
Issue number	3
Publication status	Published - 2010

@article{bad3df02a5fc496a9c9e20b8d3029320,

title = "Entrepreneur proactiveness and customer value:: The mediating role of innovation and market orientation",

author = "Kaufmann, \{Rudiger Hans\} and Ehsan Malik and Shahbaz Shabbir",

year = "2010",

language = "English",

volume = "6",

pages = "189--205",

journal = "World Review of Entrepreneurship, Management and Sustainable Development",

issn = "1746-0573",

publisher = "Inderscience Enterprises Ltd.",

number = "3",

}

TY - JOUR

T1 - Entrepreneur proactiveness and customer value:

T2 - The mediating role of innovation and market orientation

AU - Kaufmann, Rudiger Hans

AU - Malik, Ehsan

AU - Shabbir, Shahbaz

PY - 2010

Y1 - 2010

M3 - Article

SN - 1746-0573

VL - 6

SP - 189

EP - 205

JO - World Review of Entrepreneurship, Management and Sustainable Development

JF - World Review of Entrepreneurship, Management and Sustainable Development

IS - 3

ER -