Entrepreneurial co-creation: a research vision to be materialised

S. M.Riad Shams, Hans Ruediger Kaufmann

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Purpose – There are increasing influences of stakeholder relationships in the contemporary entrepreneurial knowledge stream to co-create value, in order to jointly confront the market competition. However, current research implies a dichotomy to exist between the awareness of the necessity of stakeholder-centred strategic thinking and the actual implementation of strategies in entrepreneurial practice. The purpose of this paper is to close this gap, in order to understand how entrepreneurs could, strategically and operationally, enhance their stakeholders’ relationships to reinforce entrepreneurial co-creation. Since, co-creation propels innovation; entrepreneurs’ and their stakeholders’ well-being calls for urgent materialisation of the entrepreneurial co-creation concept. Design/methodology/approach – A constructivist approach is applied to support findings to evolve a synthesis from literature to kick-off an academic debate on future research avenues on how to develop a co-creating entrepreneurial mindset. Findings – The findings conceptualise the significance of relevant traditional and contemporary issues of stakeholder relationships and entrepreneurship to structure the entrepreneurial co-creation concept. Ten issues are recognised from the conjoint literature influencing the conception. Practical implications – These insights will be useful for entrepreneurs to better align their entrepreneurial propositions with their stakeholder relationships to underpin value co-creation. Academics will be able to use these insights as a basis for future research towards entrepreneurial co-creation and are invited to join the debate. Originality/value – The findings represent an innovative strategic direction towards a better understanding of the significance of stakeholder relationships, pertaining to entrepreneurial development in the contemporary marketplaces, and holistically conceptualise the entrepreneurial co-creation concept.

    Original languageEnglish
    Pages (from-to)1250-1268
    Number of pages19
    JournalManagement Decision
    Volume54
    Issue number6
    DOIs
    Publication statusPublished - 11 Jul 2016

    Keywords

    • Entrepreneurship
    • Stakeholder relationship management
    • Value co-creation

    Fingerprint

    Dive into the research topics of 'Entrepreneurial co-creation: a research vision to be materialised'. Together they form a unique fingerprint.

    Cite this