Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis

Nicos Kartakoullis, Thanos Kriemadis, Charalampos Kariofyllas, Yioula Melanthiou, Damianos P. Sakas

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The present study aims at examining the alignment between environmental turbulence and strategic aggressiveness in sport businesses during a period of economic crisis. A questionnaire-based research with the participation of 161 senior and top-ranking members of sport businesses has been carried out. The instrument was based on modification of Ansoffskampsk#x2019;s instrument for measuring the variables in the Strategic Success Hypothesis (SSH). An alignment of environmental turbulence and strategic aggressiveness in sport businesses during the period of economic crisis was ascertained. This fact indicates that sport businesses apprehend the level of environmental turbulence in which they venture and consequently react promptly, which is shown by the strategic aggressiveness they shape.
Original languageEnglish
Title of host publicationBusiness Intelligence and Modelling
Subtitle of host publicationUnified Approach with Simulation and Strategic Modelling in Entrepreneurship
PublisherSpringer, Cham
ChapterVII
Pages453-461
ISBN (Electronic)978-3-030-57065-1
ISBN (Print)978-3-030-57064-4
DOIs
Publication statusPublished - 2 Jan 2021

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