Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case

Simona Abdo, Demetris Vrontis, Sam El Nemar, Jihan Arraj

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Contemporary Consumerism
EditorsHans Ruediger Kaufmann , Ali Khan Panni
PublisherIGI Global Publishing
ChapterEvaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case
Pages285-303
ISBN (Print)978152258270
DOIs
Publication statusPublished - 2020

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