Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case

Simona Abdo, Demetris Vrontis, Sam El Nemar, Jihan Arraj

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Research on Contemporary Consumerism
Editors	Hans Ruediger Kaufmann , Ali Khan Panni
Publisher	IGI Global Publishing
Chapter	Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case
Pages	285-303
ISBN (Print)	978152258270
DOIs	https://doi.org/10.4018/978-1-5225-8270-0 ch01
Publication status	Published - 2020

Access to Document

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title = "Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case",

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Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case. / Abdo, Simona; Vrontis, Demetris; Nemar, Sam El et al.
Handbook of Research on Contemporary Consumerism. ed. / Hans Ruediger Kaufmann ; Ali Khan Panni. IGI Global Publishing, 2020. p. 285-303.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Vrontis, Demetris

AU - Nemar, Sam El

AU - Arraj, Jihan

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Y1 - 2020

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M3 - Chapter

SN - 978152258270

SP - 285

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BT - Handbook of Research on Contemporary Consumerism

A2 - Kaufmann , Hans Ruediger

A2 - Panni, Ali Khan

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ER -