Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case

Simona Abdo, Demetris Vrontis, Sam El Nemar, Jihan Arraj

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Contemporary Consumerism
EditorsHans Ruediger Kaufmann , Ali Khan Panni
PublisherIGI Global Publishing
ChapterEvaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case
Pages285-303
ISBN (Print)978152258270
DOIs
Publication statusPublished - 2020

Cite this

Abdo, S., Vrontis, D., Nemar, S. E., & Arraj, J. (2020). Evaluating the Effectiveness of Loyalty Programs in the Retail Sector: The Lebanese Case. In H. R. Kaufmann , & A. K. Panni (Eds.), Handbook of Research on Contemporary Consumerism (pp. 285-303). IGI Global Publishing. https://doi.org/10.4018/978-1-5225-8270-0 ch01