Evaluating the effects of the environmental context-of-use on mobile website usability

Alexandras S. Tsiaousis, George M. Giaglis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Environmental conditions arguably influence mobile website usability, especially as users on the move may be exposed to fluctuating contextual conditions. Since the aspects of context cannot be readily simulated in a mobile usability study, the development of theories and models explaining how the context of use may affect usability has yet to be sufficiently addressed. In this paper we propose a model hypothesizing on the effects of environmental distractions on the usability of mobile sites. Environmental distractions are categorized into auditory, visual and social and we suggest both direct and moderated effects of these distractions on efficiency, effectiveness, and perceived satisfaction. The paper contributes to the mobile HCI literature by developing a concrete set of empirically testable hypotheses and a method for their subsequent assessment. A preliminary test (N=30) was conducted to investigate our main hypotheses. Results confirmed that environmental distractions have a direct effect on mobile website usability.

    Original languageEnglish
    Title of host publicationProceedings - 7th International Conference on Mobile Business, ICMB 2008, Creativity and Convergence
    Pages314-322
    Number of pages9
    DOIs
    Publication statusPublished - 2008
    Event7th International Conference on Mobile Business, ICMB 2008, Creativity and Convergence - Barcelona, Spain
    Duration: 7 Jul 20088 Jul 2008

    Other

    Other7th International Conference on Mobile Business, ICMB 2008, Creativity and Convergence
    Country/TerritorySpain
    CityBarcelona
    Period7/07/088/07/08

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