TY - JOUR
T1 - Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management
T2 - a consumers’ data privacy and data security perspective
AU - Chatterjee, Sheshadri
AU - Chaudhuri, Ranjan
AU - Vrontis, Demetris
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - The global retail industry has faced a doomsday scenario owing to the impact of the COVID-19 pandemic. This has brought a change in shopping patterns. The unexpected disruption of supply chain management causes retailers to face a severe cashflow problem, resulting in a retail apocalypse of store closures. Retailers are figuring out how to quickly change consumers’ shopping behavior. In such precarious scenario, omnichannel retailing is expected to address the upheaval task. While using omnichannel for shopping, consumers have certain issues on data privacy and security. Practitioners and academics have begun investigating the issues, with the PLS-SEM technique on data from 387 respondents. This study shows that breadth of choice, content consistency, and customization impact perceived benefits, whereas issues of data privacy and security impact risk. This study also shows that consumers will intend to shop on omnichannel if they believe the benefits are more than the risks.
AB - The global retail industry has faced a doomsday scenario owing to the impact of the COVID-19 pandemic. This has brought a change in shopping patterns. The unexpected disruption of supply chain management causes retailers to face a severe cashflow problem, resulting in a retail apocalypse of store closures. Retailers are figuring out how to quickly change consumers’ shopping behavior. In such precarious scenario, omnichannel retailing is expected to address the upheaval task. While using omnichannel for shopping, consumers have certain issues on data privacy and security. Practitioners and academics have begun investigating the issues, with the PLS-SEM technique on data from 387 respondents. This study shows that breadth of choice, content consistency, and customization impact perceived benefits, whereas issues of data privacy and security impact risk. This study also shows that consumers will intend to shop on omnichannel if they believe the benefits are more than the risks.
KW - benefits
KW - data privacy
KW - data security
KW - Omnichannel retail
KW - privacy calculus
KW - risk
UR - http://www.scopus.com/inward/record.url?scp=85109835337&partnerID=8YFLogxK
U2 - 10.1080/0965254X.2021.1936132
DO - 10.1080/0965254X.2021.1936132
M3 - Article
AN - SCOPUS:85109835337
SN - 0965-254X
VL - 29
SP - 617
EP - 632
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
IS - 7
ER -