Explaining the adoption of mobile internet applications

Panos E. Kourouthanassis, Christos Georgiadis, Efpraxia Zamani, George M. Giaglis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

This study aims at investigating the adoption behavior of mobile Internet users in Greece. An integrated model comprising of seven factors was developed and tested through the execution of a national telephone survey (N=139). The results of the survey suggest that the emotional state of individuals while using mobile Internet, social influence from their peers, and their personal innovativeness comprise the predictive factors of adoption behavior. Moreover, the study reveals that performance expectancy is a strong predictor of mobile Internet adoption mediated through individuals' emotional state. The paper concludes with a critical discussion of the results comparing the study findings with past mobile data services studies.

Original languageEnglish
Title of host publicationICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable
Pages148-153
Number of pages6
DOIs
Publication statusPublished - 2010
Event2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010 - Athens, Greece
Duration: 13 Jun 201015 Jun 2010

Other

Other2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010
CountryGreece
CityAthens
Period13/06/1015/06/10

Keywords

  • Emotional state
  • Mobile internet
  • User acceptance

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  • Cite this

    Kourouthanassis, P. E., Georgiadis, C., Zamani, E., & Giaglis, G. M. (2010). Explaining the adoption of mobile internet applications. In ICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable (pp. 148-153). [5494809] https://doi.org/10.1109/ICMB-GMR.2010.70