Abstract
This study aims at investigating the adoption behavior of mobile Internet users in Greece. An integrated model comprising of seven factors was developed and tested through the execution of a national telephone survey (N=139). The results of the survey suggest that the emotional state of individuals while using mobile Internet, social influence from their peers, and their personal innovativeness comprise the predictive factors of adoption behavior. Moreover, the study reveals that performance expectancy is a strong predictor of mobile Internet adoption mediated through individuals' emotional state. The paper concludes with a critical discussion of the results comparing the study findings with past mobile data services studies.
Original language | English |
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Title of host publication | ICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable |
Pages | 148-153 |
Number of pages | 6 |
DOIs | |
Publication status | Published - 2010 |
Event | 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010 - Athens, Greece Duration: 13 Jun 2010 → 15 Jun 2010 |
Other
Other | 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010 |
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Country/Territory | Greece |
City | Athens |
Period | 13/06/10 → 15/06/10 |
Keywords
- Emotional state
- Mobile internet
- User acceptance