Exploring attitude towards advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality: Comparing the smart phone brands of Apple, Nokia and Samsung

Sandra Maria Correia Loureiro; Rudiger Hans Kaufmann

Exploring attitude towards advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality: Comparing the smart phone brands of Apple, Nokia and Samsung

Sandra Maria Correia Loureiro
, Rudiger Hans Kaufmann

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Baltic Journal of Management
Publication status	Published - 2015

Cite this

@article{e4f262c3d40e4e418f5b4f9357cd1d83,

title = "Exploring attitude towards advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality: Comparing the smart phone brands of Apple, Nokia and Samsung",

author = "Loureiro, \{Sandra Maria Correia\} and Kaufmann, \{Rudiger Hans\}",

year = "2015",

language = "English",

journal = "Baltic Journal of Management",

issn = "1746-5265",

publisher = "Emerald Publishing",

}

TY - JOUR

T1 - Exploring attitude towards advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

T2 - Comparing the smart phone brands of Apple, Nokia and Samsung

AU - Loureiro, Sandra Maria Correia

AU - Kaufmann, Rudiger Hans

PY - 2015

Y1 - 2015

M3 - Article

SN - 1746-5265

JO - Baltic Journal of Management

JF - Baltic Journal of Management

ER -