Exploring Consumer- Brand Relationships: A Synthesized Model Exploring the Relationship among Behavioural Branding, Brand Love and Brand Co-Creation

Rudiger Hans Kaufmann, Agapi Manarioti

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 4th Consumer Brand Relationship Conference
    Publication statusPublished - 2015
    EventThe 4th Consumer Brand Relationship Conference
    -
    Duration: 22 May 2015 → …

    Conference

    ConferenceThe 4th Consumer Brand Relationship Conference
    Period22/05/15 → …

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