Exploring Consumer- Brand Relationships:: a synthesized model exploring the relationship among behavioral branding, brand love and brand co- creation.

Rudiger Hans Kaufmann; Sandra Maria Correia Loureiro; Agapi Manarioti

Exploring Consumer- Brand Relationships: a synthesized model exploring the relationship among behavioral branding, brand love and brand co- creation.

Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Agapi Manarioti

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	516- 526
Journal	Journal of Product and Brand Management
Volume	25
Issue number	6
Publication status	Published - 2016

Cite this

@article{6dec58c7848546de988a5eb5769ea169,

title = "Exploring Consumer- Brand Relationships:: a synthesized model exploring the relationship among behavioral branding, brand love and brand co- creation.",

author = "Kaufmann, {Rudiger Hans} and Loureiro, {Sandra Maria Correia} and Agapi Manarioti",

year = "2016",

language = "English",

volume = "25",

pages = "516-- 526",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "6",

}

Exploring Consumer- Brand Relationships: a synthesized model exploring the relationship among behavioral branding, brand love and brand co- creation. / Kaufmann, Rudiger Hans; Loureiro, Sandra Maria Correia; Manarioti, Agapi.
In: Journal of Product and Brand Management, Vol. 25, No. 6, 2016, p. 516- 526.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Exploring Consumer- Brand Relationships:

T2 - a synthesized model exploring the relationship among behavioral branding, brand love and brand co- creation.

AU - Kaufmann, Rudiger Hans

AU - Loureiro, Sandra Maria Correia

AU - Manarioti, Agapi

PY - 2016

Y1 - 2016

M3 - Article

SN - 1061-0421

VL - 25

SP - 516

EP - 526

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 6

ER -