Exploring Consumer- Brand Relationships: A Synthesized Model Exploring the Relationship among Behavioural Branding, Brand Love and Brand Co-Creation

Rudiger Hans Kaufmann; Agapi Manarioti

Exploring Consumer- Brand Relationships: A Synthesized Model Exploring the Relationship among Behavioural Branding, Brand Love and Brand Co-Creation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 4th Consumer Brand Relationship Conference
Publication status	Published - 2015
Event	The 4th Consumer Brand Relationship Conference - Duration: 22 May 2015 → …

Conference

Conference	The 4th Consumer Brand Relationship Conference
Period	22/05/15 → …

Cite this

@inproceedings{95a027434bd64548b13f0281ac6aa5c9,

title = "Exploring Consumer- Brand Relationships: A Synthesized Model Exploring the Relationship among Behavioural Branding, Brand Love and Brand Co-Creation ",

author = "Kaufmann, \{Rudiger Hans\} and Agapi Manarioti",

year = "2015",

language = "English",

booktitle = "Proceedings of the 4th Consumer Brand Relationship Conference",

note = "The 4th Consumer Brand Relationship Conference <br/> ; Conference date: 22-05-2015",

}

Exploring Consumer- Brand Relationships: A Synthesized Model Exploring the Relationship among Behavioural Branding, Brand Love and Brand Co-Creation . / Kaufmann, Rudiger Hans; Manarioti, Agapi.
Proceedings of the 4th Consumer Brand Relationship Conference . 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review