Exploring early usage patterns of mobile data services

Maria Bina, George M. Giaglis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    In this paper we study the nature of factors that facilitate mobile data services use, as well as the characteristics of early adopters, to shed light into diffusion patterns and inform predictions for future growth. We advocate that the use of mobile data services can be associated with one's level of satisfaction with his/her life. Based on the findings of a questionnaire-based survey (N=388), we have found that users satisfied with their personal life use information, mobile e-mail, and stock broking services more frequently than dissatisfied ones, while users satisfied with their professional life tend to use financial, information, and mobile e-mail services more heavily. Furthermore, we identify early adopters' profiles in terms of their demographic characteristics (gender, age, education, and income) to inform the design of effective target marketing strategies.

    Original languageEnglish
    Title of host publication4th Annual International Conference on Mobile Business, ICMB 2005
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages363-369
    Number of pages7
    ISBN (Electronic)0769523676, 9780769523675
    DOIs
    Publication statusPublished - 2005
    Event4th Annual International Conference on Mobile Business, ICMB 2005 - Sydney, Australia
    Duration: 11 Jul 200513 Jul 2005

    Other

    Other4th Annual International Conference on Mobile Business, ICMB 2005
    Country/TerritoryAustralia
    CitySydney
    Period11/07/0513/07/05

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