Exploring early usage patterns of mobile data services

Maria Bina, George M. Giaglis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

16 Citations (Scopus)

Abstract

In this paper we study the nature of factors that facilitate mobile data services use, as well as the characteristics of early adopters, to shed light into diffusion patterns and inform predictions for future growth. We advocate that the use of mobile data services can be associated with one's level of satisfaction with his/her life. Based on the findings of a questionnaire-based survey (N=388), we have found that users satisfied with their personal life use information, mobile e-mail, and stock broking services more frequently than dissatisfied ones, while users satisfied with their professional life tend to use financial, information, and mobile e-mail services more heavily. Furthermore, we identify early adopters' profiles in terms of their demographic characteristics (gender, age, education, and income) to inform the design of effective target marketing strategies.

Original languageEnglish
Title of host publication4th Annual International Conference on Mobile Business, ICMB 2005
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages363-369
Number of pages7
ISBN (Electronic)0769523676, 9780769523675
DOIs
Publication statusPublished - 2005
Event4th Annual International Conference on Mobile Business, ICMB 2005 - Sydney, Australia
Duration: 11 Jul 200513 Jul 2005

Other

Other4th Annual International Conference on Mobile Business, ICMB 2005
CountryAustralia
CitySydney
Period11/07/0513/07/05

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    Bina, M., & Giaglis, G. M. (2005). Exploring early usage patterns of mobile data services. In 4th Annual International Conference on Mobile Business, ICMB 2005 (pp. 363-369). [1493633] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICMB.2005.40