Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Rudiger Hans Kaufmann, Marija Čutura, Ružica Butigan

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies
    Pages34-40
    Publication statusPublished - 2012

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