Original language | English |
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Title of host publication | 3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies |
Pages | 34-40 |
Publication status | Published - 2012 |
Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories
Rudiger Hans Kaufmann, Marija Čutura, Ružica Butigan
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review