Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Rudiger Hans Kaufmann, Marija Čutura, Ružica Butigan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies
Pages	34-40
Publication status	Published - 2012

Cite this

@inproceedings{eb09eafa8b844571a27acfd2ef563a0a,

title = "Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories",

author = "Kaufmann, \{Rudiger Hans\} and Marija {\v C}utura and Ru{\v z}ica Butigan",

year = "2012",

language = "English",

isbn = "978-86-403-1240-0",

pages = "34--40",

booktitle = "3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies",

}

Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories. / Kaufmann, Rudiger Hans; Čutura, Marija; Butigan, Ružica.
3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies. 2012. p. 34-40.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

AU - Kaufmann, Rudiger Hans

AU - Čutura, Marija

AU - Butigan, Ružica

PY - 2012

Y1 - 2012

M3 - Conference contribution

SN - 978-86-403-1240-0

SP - 34

EP - 40

BT - 3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies

ER -