Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

Keyphrases

• Internationalization Strategy 100%
• Hybrid Offerings 100%
• Firm Internationalization 100%
• Value Chain 66%
• Export Markets 66%
• Design Methodology 33%
• Conceptual Development 33%
• Internationalization 33%
• Marketing Literature 33%
• Co-creation 33%
• Customization 33%
• Market Entry 33%
• International Marketing 33%
• Valuable Insight 33%
• Strategy Development 33%
• Foreign Market 33%
• Performance Strategies 33%
• Digitization 33%
• International Competitiveness 33%
• Servitization 33%
• Export Performance 33%
• Enhancing Factors 33%
• Synergetic Approach 33%
• Subsidiary Strategy 33%
• Synergistic Benefits 33%
• Offering Strategy 33%
• Supply-side Factors 33%
• Demand-side Factors 33%

Social Sciences

• Globalization 100%
• Value Chain 50%
• Conceptual Framework 25%
• Conceptual Development 25%
• Co-Creation 25%
• Export Performance 25%
• Synergetics 25%
• Strategy Development 25%
• Subsidiary Strategy 25%
• International Competition 25%
• Market Entry 25%

Economics, Econometrics and Finance

• Internationalization 100%
• Value Creation 50%
• International Competition 25%
• Customer Integration 25%
• Market Entry 25%
• International Marketing 25%