Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective

Keyphrases

• Clothing Industry 100%
• Consumer Perspective 100%
• Fashion Clothing 100%
• Environmental Protection 100%
• Sustainability Awareness 100%
• Fast Fashion 100%
• Consumer Market 66%
• Environmental Consciousness 66%
• Fashion Companies 66%
• Generation X Consumers 66%
• Generation Y Consumers 66%
• Europe 33%
• Design Methodology 33%
• Data Collection Methods 33%
• Consumption Behavior 33%
• Perception-action 33%
• Competitive Dynamics 33%
• Purchase Behavior 33%
• Environmental Sustainability 33%
• Attitude-behavior Relations 33%
• Sustainability Challenges 33%
• Environmental Initiatives 33%
• Competitive Strategy 33%
• Social Change 33%
• Engagement Levels 33%
• Marketing Effort 33%
• Multiple Data 33%
• Purchase Decision 33%
• Environmental Turbulence 33%
• Generational Groups 33%
• Competitiveness Effects 33%
• Competitive Sustainability 33%
• Target Consumers 33%
• Quantitative Research Approach 33%
• Sustainable Brands 33%
• Environmental Response 33%
• Sustainability Initiatives 33%
• Corporate Initiatives 33%
• Fashion House 33%
• Official Website 33%
• Sustainability Efforts 33%
• Effects on Business 33%
• Strategic Competitiveness 33%
• Decision Behavior 33%
• Environmental Motivation 33%

Social Sciences

• Textile Industry 100%
• Fast Fashion 100%
• Environmental Conservation 100%
• Environmental Awareness 66%
• Consumer Behavior 33%
• Sustainable Development 33%
• Quantitative Research 33%
• Data Collection Method 33%
• Research Approach 33%
• Competitive Dynamic 33%
• Competitive Business Strategy 33%
• Europe 33%

Economics, Econometrics and Finance

• Clothing Industry 100%
• Environmental Consciousness 66%
• Social Change 33%