Exploring the Rhetoric and Reality of Internal Marketing in a Private University in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ICERI2011 Proceedings
Place of Publication	Spain
Publisher	IATED Publications
Pages	1528–1538
ISBN (Print)	978-84-615-3324-4
Publication status	Published - 2011
Event	4th International Conference in Education Research and Innovation - Madrid, Spain Duration: 14 Nov 2011 → 16 Nov 2011

Conference	4th International Conference in Education Research and Innovation
Abbreviated title	ICERI2011
Country/Territory	Spain
City	Madrid
Period	14/11/11 → 16/11/11

Cite this

@inproceedings{11778e279e6343a38480a876e568ce10,

title = "Exploring the Rhetoric and Reality of Internal Marketing in a Private University in Cyprus",

author = "Ioanna Papasolomou and Maria Michailidis and Melpo Iacovidou",

year = "2011",

language = "English",

isbn = "978-84-615-3324-4",

pages = "1528–1538",

booktitle = "ICERI2011 Proceedings",

publisher = "IATED Publications",

note = "4th International Conference in Education Research and Innovation, ICERI2011 ; Conference date: 14-11-2011 Through 16-11-2011",

}

TY - GEN

T1 - Exploring the Rhetoric and Reality of Internal Marketing in a Private University in Cyprus

AU - Papasolomou, Ioanna

AU - Michailidis, Maria

AU - Iacovidou, Melpo

PY - 2011

Y1 - 2011

M3 - Conference contribution

SN - 978-84-615-3324-4

SP - 1528

EP - 1538

BT - ICERI2011 Proceedings

PB - IATED Publications

CY - Spain

T2 - 4th International Conference in Education Research and Innovation

Y2 - 14 November 2011 through 16 November 2011

ER -