TY - CHAP
T1 - Exploring the Upsurge in Luxury Real Estate
T2 - Factors and Challenges
AU - Jeswal, Ruchika
AU - Efthymiou, Leonidas
AU - Bozat, Meliz
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - Luxury, as a concept, represents exclusivity, status, and access to pleasure beyond mere functionality. Also, investing in luxury real estate has always been a good option, especially in India. The luxury real estate market has emerged as a dynamic sector, driven by economic growth, rising disposable incomes, and shifting consumer aspirations. The demand for high-end properties has surged, reflecting a broader societal movement towards aspirational living. This trend is particularly evident in metropolitan cities like Mumbai, Delhi-NCR, and Hyderabad, where luxury housing has become a symbol of prestige and lifestyle. Despite its rapid expansion, the sector faces challenges, including regulatory constraints, market volatility, and evolving consumer preferences. The integration of smart home technology and sustainable development practices has become crucial to meeting the expectations of affluent buyers. Additionally, the increasing influence of millennials and Gen Z has redefined luxury, prioritizing individuality, and experiential value over traditional notions of opulence. This study explores the key players, driving forces, and challenges in India’s luxury real estate market while highlighting strategic opportunities for developers and investors.
AB - Luxury, as a concept, represents exclusivity, status, and access to pleasure beyond mere functionality. Also, investing in luxury real estate has always been a good option, especially in India. The luxury real estate market has emerged as a dynamic sector, driven by economic growth, rising disposable incomes, and shifting consumer aspirations. The demand for high-end properties has surged, reflecting a broader societal movement towards aspirational living. This trend is particularly evident in metropolitan cities like Mumbai, Delhi-NCR, and Hyderabad, where luxury housing has become a symbol of prestige and lifestyle. Despite its rapid expansion, the sector faces challenges, including regulatory constraints, market volatility, and evolving consumer preferences. The integration of smart home technology and sustainable development practices has become crucial to meeting the expectations of affluent buyers. Additionally, the increasing influence of millennials and Gen Z has redefined luxury, prioritizing individuality, and experiential value over traditional notions of opulence. This study explores the key players, driving forces, and challenges in India’s luxury real estate market while highlighting strategic opportunities for developers and investors.
UR - https://www.scopus.com/pages/publications/105026675584
U2 - 10.1007/978-3-031-96680-4_9
DO - 10.1007/978-3-031-96680-4_9
M3 - Chapter
AN - SCOPUS:105026675584
T3 - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
SP - 251
EP - 272
BT - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -
