| Original language | English |
|---|---|
| Journal | Journal of Customer Behaviour |
| Volume | 14 |
| Issue number | 4 |
| Publication status | Published - 2015 |
Fans’ Brand Commitment to Basketball Teams
Demetris Vrontis, Ioanna Papasolomou, Avichai Shuv-Ami
Research output: Contribution to journal › Article › peer-review