Fans’ Brand Commitment to Basketball Teams: Establishing the validity and reliability of a new multidimensional scale

Avichai Shuv-Ami, Alkis Thrassou, Demetris Vrontis

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)311-329
JournalJournal of Customer Behaviour
Volume14
Issue number4
Publication statusPublished - 2015

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