Fans’ Brand Commitment to Basketball Teams: Establishing the validity and reliability of a new multidimensional scale

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	311-329
Journal	Journal of Customer Behaviour
Volume	14
Issue number	4
Publication status	Published - 2015

Cite this

@article{758a5d5718af4c63971e7e036fa25e05,

title = "Fans{\textquoteright} Brand Commitment to Basketball Teams: Establishing the validity and reliability of a new multidimensional scale",

author = "Avichai Shuv-Ami and Alkis Thrassou and Demetris Vrontis",

year = "2015",

language = "English",

volume = "14",

pages = "311--329",

journal = "Journal of Customer Behaviour",

issn = "1475-3928",

number = "4",

}