Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship

A case study from France

Hela Chebbi, Dorra Yahiaoui, Mohamed Sellami, Ioanna Papasolomou, Yioula Melanthiou

    Research output: Contribution to journalArticle

    Abstract

    Although previous studies have highlighted the importance of implementing corporate entrepreneurship to foster innovation within organizations, little emphasis has been placed on examining the concept from a change management perspective. In an attempt to bridge this gap, the current study aims at understanding the mechanisms and tools that top managers can use in order to involve internal stakeholders in driving a change process to adopt a corporate entrepreneurship strategy. The paper discusses the findings that emerged from an exploratory study carried out within “Poult”, a French biscuit manufacturer, which has embarked on an organization-wide effort to instil a culture of corporate entrepreneurship. The findings are examined in the context of stakeholder theory and Kotter's (1996) change model with a focus on the importance of internal marketing strategy during the change process. The contribution of managerial and organizational mechanisms towards fostering corporate entrepreneurship are highlighted.

    Original languageEnglish
    JournalJournal of Business Research
    DOIs
    Publication statusPublished - 1 Jan 2019

    Fingerprint

    Stakeholders
    France
    Organizational change
    Corporate entrepreneurship
    Change process
    Exploratory study
    Managers
    Innovation
    Marketing strategy
    Change management
    Internal marketing
    Stakeholder theory

    Keywords

    • Change process
    • Corporate entrepreneurship
    • France
    • Innovation
    • Internal marketing
    • Internal stakeholders

    Cite this

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