Original language | English |
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Pages (from-to) | 24-38 |
Number of pages | 15 |
Journal | Journal of Marketing |
Volume | 41 |
Issue number | 4 |
Publication status | Published - 1 Oct 1977 |
Forecasting: Issues & challenges for marketing management: A framework for relating the available techniques to specific situations
Spyros Makridakis, Steven C. Wheelwright
Research output: Contribution to journal › Review article › peer-review