Forecasting: Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

Spyros Makridakis, Steven C. Wheelwright

    Research output: Contribution to journalReview articlepeer-review

    34 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)24-38
    Number of pages15
    JournalJournal of Marketing
    Volume41
    Issue number4
    Publication statusPublished - 1 Oct 1977

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