Forecasting

Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

Spyros Makridakis, Steven C. Wheelwright

Research output: Contribution to journalReview article

33 Citations (Scopus)
Original languageEnglish
Pages (from-to)24-38
Number of pages15
JournalJournal of Marketing
Volume41
Issue number4
Publication statusPublished - 1 Oct 1977

Cite this

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title = "Forecasting: Issues & challenges for marketing management: A framework for relating the available techniques to specific situations",
author = "Spyros Makridakis and Wheelwright, {Steven C.}",
year = "1977",
month = "10",
day = "1",
language = "English",
volume = "41",
pages = "24--38",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald Group Publishing Ltd.",
number = "4",

}

Forecasting : Issues & challenges for marketing management: A framework for relating the available techniques to specific situations. / Makridakis, Spyros; Wheelwright, Steven C.

In: Journal of Marketing, Vol. 41, No. 4, 01.10.1977, p. 24-38.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Forecasting

T2 - Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

AU - Makridakis, Spyros

AU - Wheelwright, Steven C.

PY - 1977/10/1

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M3 - Review article

VL - 41

SP - 24

EP - 38

JO - Journal of Services Marketing

JF - Journal of Services Marketing

SN - 0887-6045

IS - 4

ER -