Forecasting: Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

Spyros Makridakis, Steven C. Wheelwright

Research output: Contribution to journalReview article

33 Citations (Scopus)
Original languageEnglish
Pages (from-to)24-38
Number of pages15
JournalJournal of Marketing
Volume41
Issue number4
Publication statusPublished - 1 Oct 1977

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