Forecasting: Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

Research output: Contribution to journal › Review article › peer-review

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@article{f412bbfd579b453798356a5c47028fa8,

title = "Forecasting: Issues \& challenges for marketing management: A framework for relating the available techniques to specific situations",

author = "Spyros Makridakis and Wheelwright, \{Steven C.\}",

year = "1977",

month = oct,

day = "1",

language = "English",

volume = "41",

pages = "24--38",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Forecasting

T2 - Issues & challenges for marketing management: A framework for relating the available techniques to specific situations

AU - Makridakis, Spyros

AU - Wheelwright, Steven C.

PY - 1977/10/1

Y1 - 1977/10/1

UR - https://www.scopus.com/pages/publications/85043307978

M3 - Review article

AN - SCOPUS:85043307978

SN - 0022-2429

VL - 41

SP - 24

EP - 38

JO - Journal of Marketing

JF - Journal of Marketing

IS - 4

ER -