Forecasting:  Issues and Challenges for Marketing Management

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@article{4d0fa697321b4d54b0d9bb204bb9194a,

title = "Forecasting: Issues and Challenges for Marketing Management",

author = "Spyros Makridakis and Wheelwright, \{Steven C.\}",

year = "1977",

month = oct,

language = "English",

pages = "24--38",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

}