Global Standardisation and/or International Adaptation: A Tactical Marketing Decision for Multinational Business in Crossing Borders and Entering Overseas Markets

Demetris Vrontis

Global Standardisation and/or International Adaptation: A Tactical Marketing Decision for Multinational Business in Crossing Borders and Entering Overseas Markets

Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Business and Economics for the 21st Century
Place of Publication	USA
Publisher	Business and Economics Society International
Pages	140-151
Volume	3
ISBN (Print)	0-9659831-2-9
Publication status	Published - 1999

Cite this

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title = "Global Standardisation and/or International Adaptation: A Tactical Marketing Decision for Multinational Business in Crossing Borders and Entering Overseas Markets",

author = "Demetris Vrontis",

year = "1999",

language = "English",

isbn = "0-9659831-2-9",

volume = "3",

pages = "140--151",

booktitle = "Business and Economics for the 21st Century",

publisher = "Business and Economics Society International",

}

Global Standardisation and/or International Adaptation: A Tactical Marketing Decision for Multinational Business in Crossing Borders and Entering Overseas Markets. / Vrontis, Demetris.
Business and Economics for the 21st Century. Vol. 3 USA: Business and Economics Society International, 1999. p. 140-151.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Global Standardisation and/or International Adaptation

T2 - A Tactical Marketing Decision for Multinational Business in Crossing Borders and Entering Overseas Markets

AU - Vrontis, Demetris

PY - 1999

Y1 - 1999

M3 - Chapter

SN - 0-9659831-2-9

VL - 3

SP - 140

EP - 151

BT - Business and Economics for the 21st Century

PB - Business and Economics Society International

CY - USA

ER -