TY - JOUR
T1 - Global strategy evolution, devolution or revolution
T2 - Disruptions to globalization and international business introversion
AU - Vrontis, Demetris
AU - Shams, Riad
AU - Thrassou, Alkis
AU - Kafouros, Mario
N1 - Publisher Copyright:
© 2024 The Authors
PY - 2024
Y1 - 2024
N2 - The Covid-19 Pandemic, along with its consequent and other parallel occurrences and crises across the socio-economic spectrum, has, indeed, become a game changer in international business (IB) and global strategy management research and practice. Most agree on that, but few agree on the ‘how’. To address this knowledge gap, this paper employs a critical review methodology, analyzing the extant literature on IB and other conjoint fields of research published within the last decade, and identifies, reflects on and delineates seven specific contexts and twenty-five corresponding issues that influence the future directions of IB research and practice for global strategy management. We argue that exploring and explaining these twenty-five issues related to these seven contexts, is instrumental for global strategy evolution, devolution or revolution, in the age of disruptions to globalization. Therefore, we invite colleagues from IB and other conjoint research fields to join the debate and contribute to the inexorable progress of IB and global strategy research and practice.
AB - The Covid-19 Pandemic, along with its consequent and other parallel occurrences and crises across the socio-economic spectrum, has, indeed, become a game changer in international business (IB) and global strategy management research and practice. Most agree on that, but few agree on the ‘how’. To address this knowledge gap, this paper employs a critical review methodology, analyzing the extant literature on IB and other conjoint fields of research published within the last decade, and identifies, reflects on and delineates seven specific contexts and twenty-five corresponding issues that influence the future directions of IB research and practice for global strategy management. We argue that exploring and explaining these twenty-five issues related to these seven contexts, is instrumental for global strategy evolution, devolution or revolution, in the age of disruptions to globalization. Therefore, we invite colleagues from IB and other conjoint research fields to join the debate and contribute to the inexorable progress of IB and global strategy research and practice.
KW - De-globalization
KW - Disruption
KW - Global talent management
KW - Globalization
KW - International business
KW - Multi-country operations
KW - Remote working
KW - Stakeholder relationships
UR - http://www.scopus.com/inward/record.url?scp=85199159672&partnerID=8YFLogxK
U2 - 10.1016/j.intman.2024.101188
DO - 10.1016/j.intman.2024.101188
M3 - Article
AN - SCOPUS:85199159672
SN - 1075-4253
JO - Journal of International Management
JF - Journal of International Management
M1 - 101188
ER -