TY - GEN
T1 - Green awareness and its impact on consumers purchasing decision
T2 - 31st International Business Information Management Association Conference: Innovation Management and Education Excellence through Vision 2020, IBIMA 2018
AU - Ibnou-Laaroussi, Samah
AU - Rjoub, Husam
AU - Garanti, Zanete
N1 - Publisher Copyright:
© 2018 Elsevier Ltd. All rights reserved.
PY - 2018
Y1 - 2018
N2 - Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.
AB - Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.
KW - Awareness of green products
KW - Green Marketing
KW - Purchasing decision
UR - http://www.scopus.com/inward/record.url?scp=85060803615&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85060803615
T3 - Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020
SP - 6894
EP - 6908
BT - Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
Y2 - 25 April 2018 through 26 April 2018
ER -