Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus

Samah Ibnou-Laaroussi; Husam Rjoub; Zanete Garanti

Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus

Samah Ibnou-Laaroussi
, Husam Rjoub
, Zanete Garanti

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.

Original language	English
Title of host publication	Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018
Subtitle of host publication	Innovation Management and Education Excellence through Vision 2020
Editors	Khalid S. Soliman
Publisher	International Business Information Management Association, IBIMA
Pages	6894-6908
Number of pages	15
ISBN (Electronic)	9780999855102
Publication status	Published - 2018
Externally published	Yes
Event	31st International Business Information Management Association Conference: Innovation Management and Education Excellence through Vision 2020, IBIMA 2018 - Milan, Italy Duration: 25 Apr 2018 → 26 Apr 2018

Publication series

Name	Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020

Conference

Conference	31st International Business Information Management Association Conference: Innovation Management and Education Excellence through Vision 2020, IBIMA 2018
Country/Territory	Italy
City	Milan
Period	25/04/18 → 26/04/18

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Awareness of green products
Green Marketing
Purchasing decision

Cite this

Ibnou-Laaroussi, S., Rjoub, H., & Garanti, Z. (2018). Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus. In K. S. Soliman (Ed.), Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020 (pp. 6894-6908). (Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020). International Business Information Management Association, IBIMA.

Ibnou-Laaroussi, Samah ; Rjoub, Husam ; Garanti, Zanete. / Green awareness and its impact on consumers purchasing decision : Case of university students in the Turkish Republic of the northern Cyprus. Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020. editor / Khalid S. Soliman. International Business Information Management Association, IBIMA, 2018. pp. 6894-6908 (Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020).

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title = "Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus",

abstract = "Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.",

keywords = "Awareness of green products, Green Marketing, Purchasing decision",

author = "Samah Ibnou-Laaroussi and Husam Rjoub and Zanete Garanti",

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year = "2018",

language = "English",

series = "Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020",

publisher = "International Business Information Management Association, IBIMA",

pages = "6894--6908",

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Ibnou-Laaroussi, S, Rjoub, H & Garanti, Z 2018, Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus. in KS Soliman (ed.), Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020. Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020, International Business Information Management Association, IBIMA, pp. 6894-6908, 31st International Business Information Management Association Conference: Innovation Management and Education Excellence through Vision 2020, IBIMA 2018, Milan, Italy, 25/04/18.

Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus. / Ibnou-Laaroussi, Samah; Rjoub, Husam; Garanti, Zanete.
Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020. ed. / Khalid S. Soliman. International Business Information Management Association, IBIMA, 2018. p. 6894-6908 (Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Garanti, Zanete

PY - 2018

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N2 - Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.

AB - Environmental protection has become the interest of everybody more specifically nowadays it has drawn students' attention. In this study, we examined the green awareness on consumers' purchasing decision: Case of university students in the Turkish of Republic Northern Cyprus. Thus, our investigation sought to underline the awareness of environmental concerns, price, brand image, green products and students' willingness to purchase green features. A sample of 551 respondents' from five universities was collected and analyzed via regression models. A multiple regression was first performed to investigate relationship between green awareness and university students' purchasing decision. The findings show that awareness of environmental concern, awareness of price, awareness of brand image, green products and willingness to purchase green product are statistically significant and affect positively students' purchasing decision in TRNC markets.

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KW - Green Marketing

KW - Purchasing decision

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Ibnou-Laaroussi S, Rjoub H, Garanti Z. Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus. In Soliman KS, editor, Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020. International Business Information Management Association, IBIMA. 2018. p. 6894-6908. (Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020).

Green awareness and its impact on consumers purchasing decision: Case of university students in the Turkish Republic of the northern Cyprus

Abstract

Publication series

Conference

UN SDGs

Keywords

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Cite this