Halloumi: Exporting to retain traditional food products

Paul Gibbs, Ria Morphitou, George Savva

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This case study considers what marketing action the producers of halloumi in the Republic of Cyprus ought to take to secure their domestic and export markets. Halloumi is promoted as the national branded product of Cyprus. Its manufacture in Cyprus is mainly undertaken by large dairy producers, but a substantial part of production still remains with small commercial enterprises and farms. Consumption in the Republic is mediated through tourism that acts both to increase consumption and as a conduit to create export demand. The current structure of support for, and supply of milk for the cheese in general, and halloumi in particular, will change when Cyprus enters the EU in 2004.

    Original languageEnglish
    Pages (from-to)569-576
    Number of pages8
    JournalBritish Food Journal
    Volume106
    Issue number7
    DOIs
    Publication statusPublished - 1 Jul 2004

    Keywords

    • Cyprus
    • Dairy products
    • European Union
    • Exports

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