TY - BOOK
T1 - Handbook of research on consumerism in business and marketing
T2 - Concepts and practices
AU - Kaufmann, Hans Ruediger
AU - Panni, Mohammad Fateh Ali Khan
PY - 2014/3/31
Y1 - 2014/3/31
N2 - The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
AB - The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
UR - http://www.scopus.com/inward/record.url?scp=84949474245&partnerID=8YFLogxK
U2 - 10.4018/978-1-4666-5880-6
DO - 10.4018/978-1-4666-5880-6
M3 - Book
AN - SCOPUS:84949474245
SN - 1466658800
SN - 9781466658806
BT - Handbook of research on consumerism in business and marketing
PB - IGI Global
ER -