Handbook of research on managing and influencing consumer behavior

    Research output: Book/ReportBookpeer-review

    Abstract

    In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

    Original languageEnglish
    PublisherIGI Global
    Number of pages620
    ISBN (Electronic)9781466665491
    ISBN (Print)9781466665484
    DOIs
    Publication statusPublished - 31 Oct 2014

    Fingerprint

    Dive into the research topics of 'Handbook of research on managing and influencing consumer behavior'. Together they form a unique fingerprint.

    Cite this