TY - BOOK
T1 - Handbook of research on managing and influencing consumer behavior
AU - Kaufmann, Hans Ruediger
PY - 2014/10/31
Y1 - 2014/10/31
N2 - In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
AB - In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
UR - http://www.scopus.com/inward/record.url?scp=84945365082&partnerID=8YFLogxK
U2 - 10.4018/978-1-4666-6547-7
DO - 10.4018/978-1-4666-6547-7
M3 - Book
AN - SCOPUS:84945365082
SN - 9781466665484
BT - Handbook of research on managing and influencing consumer behavior
PB - IGI Global
ER -