How does Management at McDonald’s-Cyprus fight the effects of Economic Crisis by investing in Cause Related Marketing Program?

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 10th EBES Conference
    Publication statusPublished - 2013
    Event10th EBES Conference - Istanbul, Turkey
    Duration: 23 May 201325 May 2013

    Conference

    Conference10th EBES Conference
    Country/TerritoryTurkey
    CityIstanbul
    Period23/05/1325/05/13

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