If we cannot forecast how can we plan?

Research output: Contribution to journalArticle

12 Citations (Scopus)


The purpose of this article is to deal directly and explicitly with the issues and problems currently facing forecasting, planning and strategy and to discuss how the challenges of the 1980s can be realistically and effectively met. The article deals with the various environmental changes that have taken place and their implications for planners; presents empirical evidence, originating from the literature and the area of psychology concerned with human judgment processes; and outlines several new ideas which contribute towards integrating forecasting, planning and strategy and dealing with the turbulent enviroment of the future.

Original languageEnglish
Pages (from-to)10-20
Number of pages11
JournalLong Range Planning
Issue number3
Publication statusPublished - 1 Jan 1981

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