Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 8th CIRLE Conference on Consumer Behavior
Publication status	Published - 2011
Event	8th CIRLE Conference on Consumer Behavior - Dubrovnic, Croatia Duration: 27 Apr 2011 → 29 Apr 2011

Conference	8th CIRLE Conference on Consumer Behavior
Country/Territory	Croatia
City	Dubrovnic
Period	27/04/11 → 29/04/11

Cite this

@inproceedings{6b807de908394a9ebbd02045189ec436,

title = "Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus",

author = "Oleksiy Makarychev and Kaufmann, \{Rudiger Hans\} and Haritini Tsangari and John Temperley",

year = "2011",

language = "English",

booktitle = "Proceedings of the 8th CIRLE Conference on Consumer Behavior",

note = "8th CIRLE Conference on Consumer Behavior ; Conference date: 27-04-2011 Through 29-04-2011",

}

TY - GEN

T1 - Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus

AU - Makarychev, Oleksiy

AU - Kaufmann, Rudiger Hans

AU - Tsangari, Haritini

AU - Temperley, John

PY - 2011

Y1 - 2011

M3 - Conference contribution

BT - Proceedings of the 8th CIRLE Conference on Consumer Behavior

T2 - 8th CIRLE Conference on Consumer Behavior

Y2 - 27 April 2011 through 29 April 2011

ER -