Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	190-199
Journal	International Journal of Management Cases
Volume	13
Issue number	3
Publication status	Published - 2011

Cite this

@article{0abe7f1695fd406ea8d2e319340ff644,

title = "Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus",

author = "Oleksiy Makarychev and Kaufmann, \{Rudiger Hans\} and Haritini Tsangari and John Temperley",

year = "2011",

language = "English",

volume = "13",

pages = "190--199",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "3",

}

TY - JOUR

T1 - Influence of corporate branding on launching organic cosmetics brand in cosmetics chain in Cyprus

AU - Makarychev, Oleksiy

AU - Kaufmann, Rudiger Hans

AU - Tsangari, Haritini

AU - Temperley, John

PY - 2011

Y1 - 2011

M3 - Article

SN - 1741-6264

VL - 13

SP - 190

EP - 199

JO - International Journal of Management Cases

JF - International Journal of Management Cases

IS - 3

ER -