TY - JOUR
T1 - Influence of jugaad culture on business sustainability in India
AU - Chatterjee, Sheshadri
AU - Chaudhuri, Ranjan
AU - Vrontis, Demetris
N1 - Publisher Copyright:
© 2023, Springer Nature Limited.
PY - 2023
Y1 - 2023
N2 - India has a unique, localized, as well as diverse business culture. In India, both multinational enterprises and local organizations follow jugaad culture to achieve better business value. Jugaad is a flexible, problem-solving approach that uses limited resources. It is also an innovative cultural approach that many local Indian organizations use for business sustainability. This study explores how Indian jugaad culture supports business sustainability for organizations operating in India. With the help of literature reviews and theories, we developed a conceptual model and validated it using PLS-SEM with 378 respondents from different organizations based in India. Coordination and cooperation have been used as mediating variables. The study shows that there is considerable impact of jugaad culture on business sustainability in India. We conclude with a discussion on how jugaad culture influences business sustainability of both local organizations and multinational enterprises operating in India.
AB - India has a unique, localized, as well as diverse business culture. In India, both multinational enterprises and local organizations follow jugaad culture to achieve better business value. Jugaad is a flexible, problem-solving approach that uses limited resources. It is also an innovative cultural approach that many local Indian organizations use for business sustainability. This study explores how Indian jugaad culture supports business sustainability for organizations operating in India. With the help of literature reviews and theories, we developed a conceptual model and validated it using PLS-SEM with 378 respondents from different organizations based in India. Coordination and cooperation have been used as mediating variables. The study shows that there is considerable impact of jugaad culture on business sustainability in India. We conclude with a discussion on how jugaad culture influences business sustainability of both local organizations and multinational enterprises operating in India.
KW - Business sustainability
KW - Cooperation
KW - Coordination
KW - Jugaad
KW - Relationship satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85153725439&partnerID=8YFLogxK
U2 - 10.1057/s41291-023-00229-2
DO - 10.1057/s41291-023-00229-2
M3 - Article
AN - SCOPUS:85153725439
SN - 1472-4782
JO - Asian Business and Management
JF - Asian Business and Management
ER -