Innovation and cause-related marketing success in Business-to-Business markets: a conceptual framework and propositions

Christofi Michael, Erasmia Leonidou, Demetris Vrontis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication 2nd International Conference on Contemporary Marketing Issues (ICCMI)
    Place of PublicationAthens, Greece
    Publication statusPublished - 18 Jun 2014

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