Innovation and cause-related marketing success in Business-to-Business markets: a conceptual framework and propositions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	2nd International Conference on Contemporary Marketing Issues (ICCMI)
Place of Publication	Athens, Greece
Publication status	Published - 18 Jun 2014

Cite this

@inproceedings{e8ab54fb244448e1b7ee5aa247045446,

title = "Innovation and cause-related marketing success in Business-to-Business markets: a conceptual framework and propositions",

author = "Christofi Michael and Erasmia Leonidou and Demetris Vrontis",

year = "2014",

month = jun,

day = "18",

language = "English",

booktitle = "2nd International Conference on Contemporary Marketing Issues (ICCMI)",

}

Innovation and cause-related marketing success in Business-to-Business markets: a conceptual framework and propositions. / Michael, Christofi; Leonidou, Erasmia; Vrontis, Demetris.
2nd International Conference on Contemporary Marketing Issues (ICCMI). Athens, Greece, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review