Innovative marketing behaviour determinants in wine SMEs: The case of an Italian wine region

Keyphrases

• Winery 100%
• Wine 100%
• Italian Wine 100%
• SMEs 100%
• Marketing Behavior 100%
• Behavior Determinants 100%
• Innovative Marketing 100%
• Marketing Innovation 100%
• Wine Regions 100%
• Wine Industry 50%
• Triangulation 50%
• Consumer Needs 50%
• Web-based Survey 50%
• Southern Italy 50%
• Academic Debate 50%
• Multiple Data Sources 50%
• Functional Value 50%
• Data Source Selection 50%
• Expansion Volume 50%
• Incremental Innovation 50%
• Innovation In Marketing 50%
• Critical Drivers 50%

Social Sciences

• Italian 100%
• Innovation Marketing 100%
• Research Focus 50%
• Italy 50%
• Consumer Need 50%
• Research Design 50%

Economics, Econometrics and Finance

• Research Design 100%