| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing- SIG Conference |
| Publication status | Published - 2011 |
Integrating Corporate Branding and Transformational Leadership: Mastering Macro Changes
Rudiger Hans Kaufmann, Demetris Vrontis, M. Czinkota, Alvin Hadiono
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review