| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing- SIG Conference |
| Publication status | Published - 2011 |
Integrating Corporate Branding and Transformational Leadership: Mastering Macro Changes
- Rudiger Hans Kaufmann
- , Demetris Vrontis
- , M. Czinkota
- , Alvin Hadiono
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review