TY - JOUR
T1 - Intentions towards the sustainability of young adults
T2 - A cross-cultural comparison
AU - Loureiro, Sandra Maria Correia
AU - Kaufmann, Hans Ruediger
PY - 2014
Y1 - 2014
N2 - Education for sustainable development in higher education is becoming increasingly important for success of universities and other institutions where students will exercise their professions. The main goal of this study is to apply the theory of planned behaviour to analyse sustainability attitudes, behaviours and intentions among students in higher education institutions across five countries: USA, Portugal, Cyprus, Serbia, and South Korea. The results suggest that individualism, masculinity, and power distance moderate the effects of attitude and behaviour on sustainable intentions. Individuals in more individualistic and masculine societies tend to be more pro-active and assertive in their attitudes, decisions, and reactions towards sustainability. In universities located in societies that score high in power distance, professors and senior managers must be very clear when defining and practicing sustainability issues in courses, classes and on campus.
AB - Education for sustainable development in higher education is becoming increasingly important for success of universities and other institutions where students will exercise their professions. The main goal of this study is to apply the theory of planned behaviour to analyse sustainability attitudes, behaviours and intentions among students in higher education institutions across five countries: USA, Portugal, Cyprus, Serbia, and South Korea. The results suggest that individualism, masculinity, and power distance moderate the effects of attitude and behaviour on sustainable intentions. Individuals in more individualistic and masculine societies tend to be more pro-active and assertive in their attitudes, decisions, and reactions towards sustainability. In universities located in societies that score high in power distance, professors and senior managers must be very clear when defining and practicing sustainability issues in courses, classes and on campus.
KW - Cross-cultural studies
KW - Higher education
KW - Sustainable development
KW - Theory of planned behaviour
KW - TPB
KW - Young adults
UR - http://www.scopus.com/inward/record.url?scp=84940261996&partnerID=8YFLogxK
U2 - 10.1504/WREMSD.2014.060382
DO - 10.1504/WREMSD.2014.060382
M3 - Article
AN - SCOPUS:84940261996
SN - 1746-0573
VL - 10
SP - 247
EP - 266
JO - World Review of Entrepreneurship, Management and Sustainable Development
JF - World Review of Entrepreneurship, Management and Sustainable Development
IS - 2-3
ER -