Internal Marketing: A mechanism for team building towards customer and service orientation:: The case of UK retail banks

Internal Marketing: A mechanism for team building towards customer and service orientation: The case of UK retail banks

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	27-50
Journal	Journal of International Business and Entrepreneurship
Volume	10
Issue number	1
Publication status	Published - 2004

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title = "Internal Marketing: A mechanism for team building towards customer and service orientation:: The case of UK retail banks",

author = "Ioanna Papasolomou",

year = "2004",

language = "English",

volume = "10",

pages = "27--50",

journal = "Journal of International Business and Entrepreneurship",

issn = "0128-7494",

number = "1",

}

TY - JOUR

T1 - Internal Marketing: A mechanism for team building towards customer and service orientation:

T2 - The case of UK retail banks

AU - Papasolomou, Ioanna

PY - 2004

Y1 - 2004

M3 - Article

SN - 0128-7494

VL - 10

SP - 27

EP - 50

JO - Journal of International Business and Entrepreneurship

JF - Journal of International Business and Entrepreneurship

IS - 1

ER -