Internal Marketing: A study in the Stoke on Trent bank industry

Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing and American Marketing Association Conference
    Subtitle of host publicationNew Marketing, New Relevance: Evolution and Innovation for the Next Generation
    Publication statusPublished - 1999
    EventAcademy of Marketing and American Marketing Association Conference: New Marketing, New Relevance: Evolution and Innovation for the Next Generation -
    Duration: 7 Jul 19999 Jul 1999

    Conference

    ConferenceAcademy of Marketing and American Marketing Association Conference
    Period7/07/999/07/99

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