Internal Marketing as a means for building the corporate brand in the UK retail bank industry

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication10th International Conference on Corporate and Marketing Communications
Place of PublicationNicosia, Cyprus
Publication statusPublished - 8 Apr 2005

Cite this

Papasolomou, I., & Vrontis, D. (2005). Internal Marketing as a means for building the corporate brand in the UK retail bank industry. In 10th International Conference on Corporate and Marketing Communications